Dos Equis Does Interactive ‘Eyes Wide Shut’ With Most Interesting Man

  • 1 min read

This might be what the trailer for the 1999 Tom Cruise film Eyes Wide Shut might have looked like if it were made today…as a beer commercial…with another man as equally important as Tom Cruise, Dos Equis’ Most Interesting Man in the World.

The beer brand and The Most Interesting Man in the World have launched the Most Interesting Man’s Interactive Masquerade. Havas Worldwide NY, Dos Equis’ creative agency of record, Interlude and M ss ng P eces have partnered on the experience, using Interlude’s video technology on the interactive video which allows consumers to choose their own adventure through a richly populated Masquerade in search of the Most Interesting Man’s little black book.

Consumers who succeed on their journey can enter for a chance to win a trip to the real Dos Equis Masquerade in New Orleans this November.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says the loneliest part of being an aging parent isn’t being alone – it’s realizing your children love you but don’t actually enjoy spending time with you, and understanding that gap is something you created decades ago

Psychology says the loneliest part of being an aging parent isn’t being alone – it’s realizing your children love you but don’t actually enjoy spending time with you, and understanding that gap is something you created decades ago

Global English Editing
Psychology says the freedom that childless couples experience in midlife carries a hidden cost. Without the natural structure that children impose on time, weekends, holidays, and decades, they must generate their own sense of purpose continuously, and that ongoing act of self-creation is both the privilege and the exhaustion nobody warns them about.

Psychology says the freedom that childless couples experience in midlife carries a hidden cost. Without the natural structure that children impose on time, weekends, holidays, and decades, they must generate their own sense of purpose continuously, and that ongoing act of self-creation is both the privilege and the exhaustion nobody warns them about.

Global English Editing
Psychology says staying silent in these 8 specific situations isn’t weakness or avoidance—it’s the most precise form of self-respect that most people only learn after saying the wrong thing one too many times

Psychology says staying silent in these 8 specific situations isn’t weakness or avoidance—it’s the most precise form of self-respect that most people only learn after saying the wrong thing one too many times

Global English Editing
I raised three kids, worked full time, and kept a marriage together for forty years, and my son told me over dinner that my generation had it easy. I didn’t argue. I just felt something close quietly inside me.

I raised three kids, worked full time, and kept a marriage together for forty years, and my son told me over dinner that my generation had it easy. I didn’t argue. I just felt something close quietly inside me.

Global English Editing
Psychology says the reason you can’t maintain self-discipline isn’t lack of willpower — it’s that you’re trying to force a behavior your nervous system has learned to associate with punishment, criticism, or being unloved

Psychology says the reason you can’t maintain self-discipline isn’t lack of willpower — it’s that you’re trying to force a behavior your nervous system has learned to associate with punishment, criticism, or being unloved

Global English Editing
Psychology says people who pretend not to see acquaintances in public to avoid small talk aren’t rude—they’re running a very efficient internal cost-benefit analysis that extroverts simply don’t have the software for

Psychology says people who pretend not to see acquaintances in public to avoid small talk aren’t rude—they’re running a very efficient internal cost-benefit analysis that extroverts simply don’t have the software for

Global English Editing
Load more