Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year’s “Crash the Super Bowl” contest. They are:
1. “Free Doritos,” Joe Herbert, Batesville, IN
2. “New Flavor Pitch,” Oren Brimer, New York, NY
3. “Power of the Crunch,” Eric Heimbold, Venice, CA
4. “The Chase,” Chris Roberts, Burbank, CA
5. “Too Delicious,” Michael Goubeaux, Los Angeles, CA
Impressively, they all share Doritos’ abrupt frat-boyish brand persona. Almost like they were made by guys cut out of the same mold but of varying degrees of funniness.
The ones we hated most were “The Chase,” which wasn’t funny at all, and “Power of the Crunch,” some generic every-guy’s-fantasy crap.
Our money’s on “Too Delicious,” but “New Flavor Pitch” is pretty chortle-worthy too. We like how Doritos Beer guy freaks out and pulls that chola crap: “You don’t know me!”
The winner won’t be revealed, even to the finalists, until Super Bowl Sunday, when the spot appears on national TV. And if the ad tops USA TODAY’S annual Ad Meter, the creators also win $1 million.
Titillating.
See last year’s Doritos Super Bowl ad. It sucked. So. Hard. The girl was cool, but for Chrissakes it was the Super Bowl, not Lilith Fair.
