Here are some pre Super Bowl social media stats from Collective Intellect:
– Doritos leads CPG advertisers with 51% share of voice, Mars second place with 16%
– Denny’s leads restaurant advertisers with 50% share of voice, Papa John’s and Taco Bell second with 25% each
– Coca Cola leads beverages advertisers with 58% share of voice, Bud Light second with 22%
– Overall, Super Bowl conversations are mainly positive in nature
– The controversial Focus on the Family commercial causes the most pre Super Bowl buzz this year online
– Four out of the six automakers with an ad airing this year make it into the top 10 for early buzz
– Dodge and Honda have the most polarized posts compared to other commercials receiving early mentions
