Doodles are coming back in a big way as suddenly everybody’s under the impression they say a lot about you.
To perpetuate this strange idea Lunar BBDO creates a doodle campaign for UK-based Samaritans, which according to the website provides “emotional support for people who are experiencing feelings of distress or despair, including those which may lead to suicide.”
Creative director Daryl Corps tells AdCritic, “If you stand close to the poster you’ll see the detailed doodles — but stand back and you’ll see that these doodles make up the image of someone who should contact the Samaritans.”
Suddenly we want desperately to hide the desk calendar we’ve been idly doodling on for the last year. Our little pinwheels, inky slashes and bug-eyed monsters make us feel very naked in the face of all this concerned scrutiny. Didn’t Patrick Bateman of American Psycho do a lot of doodling too? Look at that. One day you’re doodling; the next day you’re trying to push a live cat into an ATM machine.
