In advertising, translating a concept from one culture to another is never easy. Often, it results in humorous errors such as the classic Chevy Nova/NoGo. Textappeal hopes to alleviate that with its Cross Cultural Disaster Check and this Duval Guillaume-created commercial does a nice job pointing out potential pitfalls. Though it’s not quite clear how likely it’d be to run into a click talker while you’re out walking your dog.
And yes, translation is much more than just words but that’s a topic for another discussion. And, no doubt, someone out there is offended at being referred to as a click talker. Maybe TextAppeal should have checked out this piece before it was published.
