Don’t Think Different, Just Think

OK, OK…so Apple has moved on from Think Different to Switch. IBM has wasted no time in bringing back it’s early maxim of “think” as in computers that think for themselves.

IBM Starts Think-ing

Just days after announcing a whopping ad campaign to hype its new computer initiative, IBM (Quote, Company Info) took the wraps off a marketing strategy centered on its “Think” mantra.

Picture of Steve Hall

Steve Hall

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Vocabulary tests are among the subtests most closely tied to IQ scores on standard batteries, not because a large vocabulary sharpens thinking in the moment, but because vocabulary size reflects the sustained reading and learning that verbal-intelligence measures are designed to pick up

Vocabulary tests are among the subtests most closely tied to IQ scores on standard batteries, not because a large vocabulary sharpens thinking in the moment, but because vocabulary size reflects the sustained reading and learning that verbal-intelligence measures are designed to pick up

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