Don’t Look Now, But I Think that Cow is Judging You.

cow-bravo.jpg

Some people have been known to buy the cheese endorsed by happy cows. Considering cheese is, like, the fruit of their loins, I guess that makes sense. But can cows also be trusted to select your next car?

Fiat thinks so. In the Dutch spot above, a cow moos off a VW Golf and a Ford Focus, but desperately bellows “Bravooo!” (listen closely!) when one happens to idle by. Tagline: “Uitgesproken,” which means something like “distinct” or “pronounced.”

Adverblog says the spot hasn’t yet hit TVs; it’s currently only circulating the ‘net. I think it’s goofy, and not in a good way. But once it hits TVs, maybe it’ll prove a success by merit of its lean-in factor. (You know, when listeners lean in and go, “Wait, what?”)

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 things deeply curious people do that make ordinary days feel interesting

9 things deeply curious people do that make ordinary days feel interesting

Hack Spirit

The difference between editing and proofreading (and why it matters for your work)

The difference between editing and proofreading (and why it matters for your work)

Global English Editing

8 small habits of people born in the 60s and 70s that make them wonderful neighbors

8 small habits of people born in the 60s and 70s that make them wonderful neighbors

Hack Spirit

7 quiet signs someone has made real peace with getting older

7 quiet signs someone has made real peace with getting older

Hack Spirit

8 things emotionally mature people do when an old friend disappoints them

8 things emotionally mature people do when an old friend disappoints them

Hack Spirit

Why we say one thing and mean another — the linguistics and cognition of the intent–expression gap

Why we say one thing and mean another — the linguistics and cognition of the intent–expression gap

Global English Editing