Don’t Look Now, But I Think that Cow is Judging You.

cow-bravo.jpg

Some people have been known to buy the cheese endorsed by happy cows. Considering cheese is, like, the fruit of their loins, I guess that makes sense. But can cows also be trusted to select your next car?

Fiat thinks so. In the Dutch spot above, a cow moos off a VW Golf and a Ford Focus, but desperately bellows “Bravooo!” (listen closely!) when one happens to idle by. Tagline: “Uitgesproken,” which means something like “distinct” or “pronounced.”

Adverblog says the spot hasn’t yet hit TVs; it’s currently only circulating the ‘net. I think it’s goofy, and not in a good way. But once it hits TVs, maybe it’ll prove a success by merit of its lean-in factor. (You know, when listeners lean in and go, “Wait, what?”)

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

The editor’s paradox: why caring too much can ruin your writing

The editor’s paradox: why caring too much can ruin your writing

Global English Editing

What serious readers do differently — and why it makes them better writers

What serious readers do differently — and why it makes them better writers

Global English Editing

Giving feedback on someone’s writing without damaging the relationship

Giving feedback on someone’s writing without damaging the relationship

Global English Editing

7 phrases warm-hearted people use that make others feel instantly at ease

7 phrases warm-hearted people use that make others feel instantly at ease

Hack Spirit

Why the most thoughtful people are often the slowest to give advice

Why the most thoughtful people are often the slowest to give advice

Hack Spirit

Why your first draft is supposed to be bad (and what that means for how you write)

Why your first draft is supposed to be bad (and what that means for how you write)

Global English Editing