Dual body wash and moisturizer isn’t really a new idea. (Companies like Dove beat that horse dead years ago.) Bringing bang to an old combo, Wieden + Kennedy enlist a centaur for Old Spice Double Impact. He’s half man … and half provider.
More importantly, he’s actually got YouTube users talking about Old Spice. Will they buy the stuff? Hard to say. But hey, if a centaur doesn’t turn this trick, Doogie Howser, M.D. definitely will.
