Ever watch one of those teaser type commercials that clearly points on the direction of some weepy cause-related effort? This is not one of those commercials. It certainly starts out that way with a bunch of eager, eco-types embarking upon some lofty goal to correct some horrible wrong. And while they do end up doing some cute cuddlies a solid, the whole thing is a lame metaphor illustrating something far more mundane and pedestrian.
SAA/Y&R Tel Aviv created.
