This article offers some intelligent insight into some of the things we can all do to fix and save client/agency relationships. There’s just too much needless shifting of accounts going on.
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The Online Spin – Friday, July 26, 2002
Do You Need a New Ad Agency?
by Tig Tillinghast
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There is a lot of relationship shifting in the online agency
world. Client-agency relationships arent so much marriages
as they are dates who go steady. Heck, a lot of agency
relationships are one-night stands.
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