What with everyone using their TiVos and DVRs to skip ads, we really can’t see why Dolby had to go out and actually spend time creating a technology that levels the volume of programming and commercials on TV putting a top to advertiser’s trickery that makes their ads louder than the programming. Personally, the few times we haven’t skipped ads, any change in volume is so insignificant it seems foolish a company would actually spend time and resources on a problem that really isn’t a problem. But, this is about geeks in a technology company and they simply can’t help themselves.
