Dolby, those folks who bring all that quality sound to music, television and movies, has launched an online advertising effort designed to illustrate sound as in integral part of the entertainment experience. The first execution features a landscape with ominous storm clouds looming on the horizon. Users can create lightning and thunder by clicking on the storm clouds. Distant clouds create low pitched rumbling thunder while those nearby create a dramatic high pitched crackle.
The second execution begins with a scene in the jungle. Users hear birds chirping and the low growl of an unseen tiger. A sliding selector transforms the jungle trees into kelp and the user is transported to a tranquil underwater scene. Individuals who mouse over the jungle scene will release flying flocks of birds, while those that play with the underwater portion will scare schools of fish away from their pointer.
While our tiny laptop speakers are no match for a big ass home theater system, the execution does a nice job moving sound around and demonstrating how sound can add to the experience. No doubt, their in-theater demos are far better.
