Drug use is a serious issue. Drug PSAs are usually hard-hitting, in your face, depressing and emotionally draining. Apparently the UK-based national drug information service FRANK didn’t get the memo when they had their new campaign created.
The campaign centers on a dog called Pablo who is a drug mule. In a commercial, Pablo mixes and mingles with drug dealers and users all while his chest is cut open because he was a mule.
In an odd way, the spot almost conjures laughter, hardly the emotion you want people to feel when you’re explaining the dangers of drug use.
Then again, there’s only so many emotion-fueled, gut-wrenching PSAs one can take so maybe this one will actually work.
