Check out this trio of ads by BLATTNER BRUNNER, Atlanta for Appalachian Stove Co. Campaign name: “Hot and Crusty.”
The fact sheet reads, “Concept: Clean burning stoves for people who pretty much don’t care. Market: Southeastern US, especially highlands.”
You won’t absorb the full awesome-osity of that sparing description (and choice of geography) until you see the creative. The one at left says, “A roaring fire. A bottle of wine. A barn full of sheep.” (Dude … ew. But also, HA!)
Text is followed by a solitary image of an old-school stove and the brand name.
The others subscribe to the same format, with flannel and anti-eco haterade tossed on for good measure. (Part of what makes this campaign funny — aside from its total offensiveness — is that the wood-burning stoves are supposed to be environmentally friendly.)
See:
o “I got a thank you note from GREENPEACE. It made for good kindling.”
o “My wife says we’ve gone green. I think my daddy died of that.”
Suddenly, Deliverance is funny again.
