Doe-Eyed Kashmir Kids Gaze Longingly Out of Grocer Freezers

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The people of Norway get a surprising little treat in the frozen section of their local grocery stores. This strategically-placed UNICEF poster is meant to raise awareness about the sub-zero living conditions of poor children in Kashmir. Copy reads, “The children of Kashmir are freezing” and the concept belongs to Dinamo Reklamebyra of Oslo, Norway.

We think the campaign is borderline clever but doubt it will inspire much emo checkbook-busting. At best it may just make Norwegian moms think twice about getting frozen pizza.

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Steve Hall

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