After signing a deal to sponsor the “Lingerie Bowl 2004,” a diversionary Super Bowl half time stunt in which barely dress models go through the motions of playing football, Dodge has gone soft and pulled out of the sponsorship. Originally, Dodge was to have signage around the Lingerie Bowl stadium and presence on the web site but Dodge has gone limp on the program citing advance publicity surrounding the event has taken attention away from the Dodge product line.
Even the event sponsors seem to have drooped to half mast as well dressing the models in shorts and sports bras rather than the originally planned bra and panties. Perhaps the prospect of all that bouncing flesh caused organizers to realize viewers might stand up and spill forth good cheer before the game itself came to completion.
