In what will perhaps (and should) ultimately be dubbed this year’s best Super Bowl commercial, the late Paul Harvey’s famed So God Made A Farmer speech was incorporated into a Dodge Ram Truck ad.
The words come from a speech Harvey gave in 1978 at the National FAA Convention. The speech is moving and the images that accompany truly encapsulate the message; there are some people out there who work really hard for little money and out of love for their craft.
The ad is brilliantly crafted and carries a powerful message. Will it sell any trucks? Who dares. The message was worth spending $4 million to spread it to 100 million people.
