Dockers finally produces an ad that enables you to realize a fantasy you’ve probably had more than once: the ability to shake the living crap out of it.
The ad features urban street dancer Orbitron (Dufon) of Circle of Fire. He’ll appear in iPhone games “iBasketball,” “iGolf” and “iBowl,” as well as lifestyle application iTV, AdAge says. At various intervals, users have to shake the iPhone to get Dufon to bust a move.
Created by Razorfish for Dockers, which believes it’s the first-ever brand to launch a motion-sensitive ad that makes use of iPhone’s accelerometer feature. In keeping with its Casual 30-Something Male demo, the company’s shifting more of its budget to digital.
Expect to see the Orbitron ad for the next four weeks. In the event you get to play it, keep us apprised of the experience and whether you think we’ll be seeing copycats. =P
