Dockers Co-Ops ‘The Apprentice’ in Online Promotion

Dockers, along with FHM has created a site that features the cast of The Apprentice modeling the company’s clothes and answering probing interview questions such as “What’s your best pick up line?” and “What wouldn’t you be caught dead wearing in the boardroom?” Oddly, none of the contestants answered that question, “Standard preppy-wear from Dockers.”

Picture of Steve Hall

Steve Hall

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