The underwear rule, according to a new Grey Amsterdam-created campaign for The Council of Europe, states that “a child should not be touched by others on parts of the body usually covered by their underwear. And they should not touch others in those areas.”
The campaign aims to educate children about what’s wrong and what’s right when it comes to touching as well as to call attention to sexual abuse. The campaign offers information to parents on how to teach the underwear rule, why it’s a good rule and what to do if abuse is suspected.
Breaking today in 47 countries, the campaign will include TV, a downloadable book and online videos featuring a cartoon character named Kilko who explains boudaries, what’s acceptable and what’s not.
