The Lord Works in Mysterious Ways. It’s not often, you have religion so intertwined with a mundane secular activity such as advertising but Triumph Boats has gone all out one this one to show just how tough its boats are and how a simple wish can elicit divine intervention.
We’re not sure, though, who’s being taught the lesson here. The boy who learns the power of pseudo prayer or the priest who realizes spiritual gifts don’t always have to come in the form of hard to interpret intangibles. No matter. The bot gets his boat. The priest realizes materialistic desire might not be wrong. And Triumph gets to show just how tough their boats really are.
The Republik in Durham, NC created the ad.
