In the sort of “can’t we all just get along” category and in a nod to the stressed relationship between people who just want to use their computers to get work done and those who want to lord over every little piece of minutia about that computer making it miserable for the person using the computer to actually do any work, professional services firm, Aquent, has announced a new, Kumbaya-like program to help marketing and IT get along.
The new service will be headed by Aquent Co-Founder Steve Kapner and a new video with American Marketing Association VP Nancy Costopulos covers how marketers and IT can work together to leverage customer data to create better marketing programs. And, yes, Aquent advertises on this site.
