The Advertising Council, along with the USDA Forest Service, the National Association of State Foresters and Disney, have launched a new series of PSAs to raise awareness about wildfire prevention.
The new PSAs feature characters and scenes from Disney’s Bambi and continues Smokey Bear’s message, “Only You Can Prevent Wildfires.” Bambi starred in the first Wildfire Prevention PSA in 1944, prior to Smokey Bear’s debut in the campaign later that year. The campaign is dropping in time for with Fire Prevention Week October 3-9.
The campaign includes outdoor and presence on social media.
