DISH Network Finalizes Its Copy Cat Town Renaming Stunt

  • 1 min read
dish_texas.jpg

Back in August, it was noted satellite provider DISH, copying Half.com’s renaming of Halfway, Oregon and fifties radio show Truth or Consequences’ renaming of Hot Springs, New Mexico, was on the prowl for a town that would rename itself DISH. Yesterday, it was announced Dish had finally found a town desperate enough for the money to take the company up on its offer. The 373 residents of Clark, Texas have agreed to rename their town DISH, Texas in exchange for $440,477 and ten years worth of free basic satellite service. As Sploid notes, “In a few years, when DISH Network has been consumed by some other satellite/entertainment monster, the children of DISH may wonder why their town has such a stupid name.”

Currently, these efforts are limited to stealth efforts with small towns simply for their press value. With the continued proliferation of advertising into every conceivable corner of life, it’s not out of the realm of possibility that Microsoft, five years down the road facing defeat by Google, might approach a city the size of, say Boston, and offer up a few million or billion for naming rights.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says people over 60 who still play CDs aren’t resisting technology — they’re protecting a ritual that required intention and commitment and the act of holding an album and choosing it is a ceremony that streaming destroyed by making every song equally weightless and their refusal to let go is a refusal to let music become background noise in a life where too much is already disappearing

Psychology says people over 60 who still play CDs aren’t resisting technology — they’re protecting a ritual that required intention and commitment and the act of holding an album and choosing it is a ceremony that streaming destroyed by making every song equally weightless and their refusal to let go is a refusal to let music become background noise in a life where too much is already disappearing

Global English Editing
I’m 37 and I’ve noticed that whenever there’s a crisis everyone turns to me like I have answers – and the hardest part isn’t solving the problem, it’s that nobody ever asks if I’m okay because they need me to be the steady one and I’ve forgotten how to be anything else

I’m 37 and I’ve noticed that whenever there’s a crisis everyone turns to me like I have answers – and the hardest part isn’t solving the problem, it’s that nobody ever asks if I’m okay because they need me to be the steady one and I’ve forgotten how to be anything else

Global English Editing
I’m 73 and I keep the television on from six in the morning until I fall asleep — not because I’m watching it, but because the sound of other people talking fills the exact shape of the silence my family left when they stopped needing this house, and some mornings a commercial says “good morning” before anyone real does

I’m 73 and I keep the television on from six in the morning until I fall asleep — not because I’m watching it, but because the sound of other people talking fills the exact shape of the silence my family left when they stopped needing this house, and some mornings a commercial says “good morning” before anyone real does

Global English Editing
Your Boomer mother didn’t stop having dreams when she had you — she just stopped mentioning them because every time she said “I used to want to” someone in the room made it about guilt, and eventually she learned that the safest place to keep an unlived life was inside a sentence that started with “it doesn’t matter anymore”

Your Boomer mother didn’t stop having dreams when she had you — she just stopped mentioning them because every time she said “I used to want to” someone in the room made it about guilt, and eventually she learned that the safest place to keep an unlived life was inside a sentence that started with “it doesn’t matter anymore”

Global English Editing
I’m 65 and I spent forty years believing retirement would feel like relief – instead it feels like I finally have permission to become the person I was too busy to be, and that freedom is terrifying and exhilarating in equal measure

I’m 65 and I spent forty years believing retirement would feel like relief – instead it feels like I finally have permission to become the person I was too busy to be, and that freedom is terrifying and exhilarating in equal measure

Global English Editing
Introverts who seem quiet in groups but come alive in one-on-one conversations aren’t shy — they process connection through depth rather than breadth, and these 9 traits explain why that changes everything about how they build relationships

Introverts who seem quiet in groups but come alive in one-on-one conversations aren’t shy — they process connection through depth rather than breadth, and these 9 traits explain why that changes everything about how they build relationships

Global English Editing
Load more