Disgruntled Stuffed Animals Butt Heads, then Hug, for Zune

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zune_masks.png

New ad for Zune Arts: Masks, which follows the “don’t fight; sharing is caring!” trail that this one started. Imagine the Care Bears and Disney jumping Tim Burton on William Wallace Avenue. Add a dash of Bravia bunny. Now we’re in business.

The work was directed by Jonathan Garin and Naomi Nishimura of PandaPanther, NYC; produced by 72andSunny. The track is “Young Men Dead” by The Black Angels.

This was the last time we liked a Zune ad.

The new Zune Arts website also launched today with help from 72andSunny. According to the PR people, it’s “bigger, faster, stronger.” Yeah, we’ve heard that one before.

This one does look faster, though. But what does it mean to be “bigger” and “stronger”?

Picture of Steve Hall

Steve Hall

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