In a moving exploration of perfection akin to recent Dove Beauty work, German agency Jung Von Matt/Limmat, working with fashion stores WE Fashion, modissa, PKZ, Schild and Bernies in Zurich, crafted a campaign that urged people to think about the definition of perfect.
The agency worked with a mannequin designer who re-made mannequins to reflect the bodies of people with various disabilities. The newly created mannequins were then placed in storefront windows which caught the attention of passersby.
It’s a masterful deception that causes one to truly ponder perfection. The kind of perfection we ignore on a daily basis as we pass by storefront windows. But the kind of perfection that has seeped into our culture and affected how we define beauty.
