Direct Mail Piece Gets Edited For Truth

  • 1 min read
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Ad-Verse’s Eric Weaver recently received a piece of direct mail, as we all have, and it, apparently, was one too many. Weaver took the DM piece and made a few comments and edits altering the piece to make it more truthful. Poking fun at everything from the promised credit line to the ever-so-important “respond by” date to attempts at personalization to unmasking what the marketer would really say if they were honest

Picture of Steve Hall

Steve Hall

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