Digg Gets Dose of Social Media In Action

digg_aacs.jpg

Chris from Cogbox tells an interesting story about Digg, its users, digital rights management and the power of social media. In a nutshell, a post appeared on Digg referring to a site that has posted the alphanumeric code that would allow someone to break the digital right management system and copy copy-protected DVDs. Digg removed the story after getting over 15,000 Diggs. People rebelled and posted the code in unrelated stories that were then digged to the front page of Digg. Digg admins banned the accounts of those who posted the code. The AACS, the group that enforces the code, sent cease and desist letters to those posting the code. And, hilariously, the letters sent by the AACS contained the actual code which was buried in the URL of one of the sites the organization was trying to silence.

Well, like that poor girl trying to rip her racy picture off the high school bulletin board in a recent Ad Council internet safety campaign, the AACS’s efforts are fruitless. Once something like this is out of the bottle, there is simply no way to re-cap it. Nearly every story on the front page of Digg yesterday contained the code despite efforts to stop the spread. Chris has an interesting analysis of this as it relates to social media and the role social media enabling sites like Digg play.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

8 common phrases you should never say to your adult children if you want a strong relationship

8 common phrases you should never say to your adult children if you want a strong relationship

Global English Editing

People who exercise as soon as they wake up in the morning usually display these 7 traits

People who exercise as soon as they wake up in the morning usually display these 7 traits

Global English Editing

8 psychological tricks people use to manipulate opinion

8 psychological tricks people use to manipulate opinion

Global English Editing

8 things that happen when you stop pretending to be someone you’re not

8 things that happen when you stop pretending to be someone you’re not

Global English Editing

9 behaviors of women who are outwardly successful but struggle to find true happiness

9 behaviors of women who are outwardly successful but struggle to find true happiness

Global English Editing

8 toxic personality traits of someone that makes life miserable for those around them

8 toxic personality traits of someone that makes life miserable for those around them

Global English Editing