Diesel Wants You to be Stupid

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Smart may have the brains but stupid has the balls. Smart listens to the head but stupid listens to the heart. Smart had one good idea and that idea was stupid. Stupid is the relentless pursuit of a regret-free life. Smart has the plans, stupid has the stories.

And so there you have it. That’s the wisdom emanating from Diesel’s latest campaign. Don’t be smart and boring. Be stupid and have fun. Wear Diesel and be an idiot. Now there’s a brand that isn’t afraid to associate itself with morons.

But if you drink in the entirety of the campaign, it does begin to make sense. Take risks. Have fun. Don’t be overly cautious. Life is an adventure. Live it and love it.

Picture of Steve Hall

Steve Hall

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