Latching on to the well known fact that no matter how difficult it might be for people to find porn online when they really want to, they will most certainly find it, Fred & Farid Shanghai launched Diesel Erotica, a stunt that placed its non-pornographic fashion imagery in a zip file and unleashed it in a bit torrent file. Here’s how it went down.
As you may know, China has always been very strict about pornography. It is banned everywhere including online. However, there are still ways for users to find pornography especially, for example, Japanese porn movies, Bit Torrent file sharing websites or Off-shore porn forums. But, due to censorship, those channels are never spoken about on social media even though they are well known by everyone.
The campaign features an ex-exotic dancer, rapper Brooke Candy and model Tessa Kuragi.
The agency disguised the campaign as Italian pornography, compressed all the pictures and videos into one zip file, named the file with an erotic name, Italian XXX, converted the zip file into a bit torrent File and we uploaded the file online.
The agency then promoted the file on porn channels, and asked a well known fashion-industry key opinion leader to download it.
As soon as the KOL downloaded it, an auto-generated message was “accidentally” shared on his social media “xxx has downloaded xxxx.torrent” file.”
This message, of course, went viral triggering his followers to comment along the lines of “LOL, what did you just download” etc. It was then spread all over Sina Weibo. And famous Japanese porn star Ruka Kanae reposted it.
This stunt, which Fred & Farid has dubbed a, “smart, quick, simple, zero-investment hack,” resulted in 5000 reposts, 2000 comments and 60,000+ downloads of Diesel Erotica files.
