In a shockingly age appropriate move for any entity remotely related to the youth obsessed advertising industry, L’Oreal has signed a deal with movie actress Diane Keaton to front the company’s Age-Perfect line of facial creams and makeup. The campaign, breaking late summer and created by McCann Erikson, will consist of television and print. In a statement, Keaton gushed as only Keaton can stacatto-style, “I love that L’Oreal is a company known for empowering women. I also like how L’Oreal is very involved in charity work. I love that L’Oreal is found all over the world and is made for women of all ages, and for women of all skin and hair colors.”
