Eventually all great bands go commercial. It just took Devo 20 years to do it. Devo has altered their 1980 ‘Whip It’ hit for use in a new television commercial for P & G’s Swiffer floor mop. In the spot, the lyrics are altered from “whip it” to “Swiff it” and feature a mom swiffing the floor while robotically dancing to the Devo hit. Goth’d out teenagers look on and wonder, “I hope it’s not genetic”.
