Deutsch Wins $150 Million PlayStation, No One Wants to Talk

Steve Hall

Nov. 29, 2007
1 min read

I suppose we should all be excited and ecstatic Deutsch, who really needs it, just reeled in the $150 million Sony PlayStation ad account besting Publicis, Venebles, RPA and TBWA which was eliminated yesterday but we just can’t seem to get our pulse to rise above an even 60. It’s not that we don’t appreciate the efforts Deutsch must have gone to to rip this account from a 13 year relationship with TBWA/Chiat/Day it’s just that…OK, fine, Deutsch sorely needs a win and this is a good one. (Sorry, someone must have shoved a bad ad up our ass when we wrote this)

Predictably, though moronically, no one wants to say anything for attribution which. predictably, is the way it is in this business. Don’t take risks. Don’t say anything without 300 people vetting it (and watering it down) first. And, God forbid, don’t ever, ever leave your office without your ass completely covered with an inch of steel.

But they are talking about their same day win of Saturn’s online business. And now at least we have a few words from Deutsch.

Steve Hall

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