Despite Increased Internet Usage Gen Y Still Reads College Newspapers

  • 1 min read

In the post below, I make mention of national newspaper companies creating versions to target the Gen Y audience. A recent study reported on Yahoo by 360 Youth states that college students still look to their college newspaper for daily news and information. From the study:

Despite the impressive connectedness of the youth sector, students continue to read their campus newspaper on a regular basis, making it a highly targeted means for marketers to reach this age group. In fact, a study conducted by Student Monitor found that students prefer their print editions over the online versions, reporting only 8% visited their newspaper websites over the course of a month, while 45% of students had read at least 3 out of the last 5 issues of their campus paper and spend an average of 19 minutes with each issue. The College Explorer study found that 75% of all students read their campus newspaper, finding 25% have read all 5 of the last 5 issues.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

I spent a decade trying to change myself into someone happier and the breakthrough came when I realized the version of me I was trying to build was just a more polished copy of someone else — and the person I actually needed to become was the one I’d been running from since I was nineteen

I spent a decade trying to change myself into someone happier and the breakthrough came when I realized the version of me I was trying to build was just a more polished copy of someone else — and the person I actually needed to become was the one I’d been running from since I was nineteen

Global English Editing
Psychology says the most accomplished boomers in their 70s spend their free time in ways their 40-year-old selves would have found embarrassing—slowly, unproductively, without measurable outcome—and the ones who made that transition most completely are almost always the ones who describe their later years as the happiest, because they finally stopped performing success and started actually experiencing their own life

Psychology says the most accomplished boomers in their 70s spend their free time in ways their 40-year-old selves would have found embarrassing—slowly, unproductively, without measurable outcome—and the ones who made that transition most completely are almost always the ones who describe their later years as the happiest, because they finally stopped performing success and started actually experiencing their own life

Global English Editing
The real digital divide in the age of AI isn’t between young and old. It’s between people who trust the first answer they’re given and people who’ve spent a lifetime learning to interrogate confident-sounding nonsense. That second group skews much older than the tech industry wants to admit

The real digital divide in the age of AI isn’t between young and old. It’s between people who trust the first answer they’re given and people who’ve spent a lifetime learning to interrogate confident-sounding nonsense. That second group skews much older than the tech industry wants to admit

Global English Editing
Psychology says the difference between being kind and compulsive people-pleasing is whether you can stop doing it without feeling like you’ve committed a crime — which is why some people physically cannot leave a messy restaurant table

Psychology says the difference between being kind and compulsive people-pleasing is whether you can stop doing it without feeling like you’ve committed a crime — which is why some people physically cannot leave a messy restaurant table

Global English Editing
I’m 68 and the unhappiness didn’t arrive suddenly. It came the day I realized I’d spent forty years building a life that required me to be needed, and now nobody needs me for anything that actually matters

I’m 68 and the unhappiness didn’t arrive suddenly. It came the day I realized I’d spent forty years building a life that required me to be needed, and now nobody needs me for anything that actually matters

Global English Editing
Psychology says the boomer women who are most difficult to be close to in later life aren’t the ones who suffered most—they’re the ones who spent decades converting their suffering into a permanent orientation towards the world, one that keeps score, expects compensation, and experiences other people’s happiness as a quiet affront to everything they’ve had to endure

Psychology says the boomer women who are most difficult to be close to in later life aren’t the ones who suffered most—they’re the ones who spent decades converting their suffering into a permanent orientation towards the world, one that keeps score, expects compensation, and experiences other people’s happiness as a quiet affront to everything they’ve had to endure

Global English Editing
Load more