MediaBuyerPlanner observed this campaign running in LA and New York for Desperate Housewives. Apparently nearly a dozen parking lots in the respective counties have lots reserved “For Desperate Housewives” to draw attention to the fact that the new season starts this Sunday.
The minds behind the campaign are Parking Stripe Advertising from Colorado. According to NPR this morning, the move might have drawn attention for all the wrong reasons. Nobody really likes being dubbed a “desperate housewife” — “even if they’re ‘desperate’ for parking!” the broadcaster quipped.
Ha. Ha.
Interestingly, some strip malls in Fremont, CA reserve parking for “expecting mothers.” Guess the secret is all in how you label privileged parking.
