Desperate Execs Give Sexy Carwashes for Hard Drive Financing

  • 1 min read
exec-in-underpants.png

To push HP Total Care for small and mid-sized businesses, Moxie Interactive put together a few digital spots that depict hard-up SMB owners raising money for hardware. See Carwash and Experts.

Total Care acts as a kind of financing and product lifecycle management service. We dig the spots, even if we’d prefer to see a younger demographic whoring out carwashes in their underpants.

Our big question (and really, this is always our big question): how do they get into the hands of small business owners? Are you gonna mail them laptops with the ads on loop, HP?

Picture of Steve Hall

Steve Hall

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