OK, aside from the fact it’s Pointcast all over again, why in the word would any sane human download a piece of software that seems, apparently, only to deliver billboard ads to your desktop? We’re have a group head scratch here so if anyone can help us out, please do. Perhaps something is being misunderstood here but Tessa Wegert, writing on ClickZ. thinks it’s the next nirvana of advertising claiming it has benefits of both the offline billboard of old and the measurability of the online banner. Oh sure, it’s wonderfully customizable and can be targeted efficiently for the advertiser and it’s permission based but what’s the value for the consumer? If there is one, it’s certainly not clear anywhere on the AdDiem website nor in the ClickZ article – unless you’re a recipe hound. Perhaps desktop advertising will someday rule. We just don’t see it yet. Then again, we were wrong about CBS’s NCAA March Madness on Demand.
