Desjardins Gets Down with the Demographic in Amateur-Style Viral

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demolished_car.jpg

Canadian firm Desjardins General Insurance draws the young and fickle to its microsite Geared4U by using weird little amateur-style spots like this one, which features a car that crumples up before its owners’ eyes. Try explaining that to mom and dad.

The work comes courtesy of Youthography, whose name just screams “GET YOUR GEN-Y HERE!” But there’s dignity in a well-chosen euphemism, isn’t there?

Picture of Steve Hall

Steve Hall

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