Derrick Beckles from the truth campaign is back at it again. This time he’s outside a “major tobacco company” office building with 20 empty moving trucks. He’s there for the shutdown a tobacco company CEO promised if it was proved cigarettes caused cancer. Well, apparently they have been and Derrick is there to help the company shut down and move out. With a megaphone. With onlookers wondering what the hell he’s doing. Well, there you have it. Yet another truth campaign spot. We must admit, though, this one isn’t so idiotically over the top as have been most past efforts. Crispin Porter + Bogusky and Arnold created.
