Denny’s has renewed its partnership with Warner Brothers to bring even more Middle-earth to Denny’s fans with a marketing tie in to the upcoming New Line Cinema/MGM film, “The Hobbit: The Desolation of Smaug.” To celebrate the movie, Denny’s is inviting Hobbit fans to showcase their dedication in “The Search for Middle-earth’s Greatest Fan” contest for the chance to win an exclusive trip to the movie’s world premiere screening.
Beginning today, through October 31, Hobbit enthusiasts are invited to visit www.dennysfanquest.com and upload a one-minute video demonstrating why he or she should be named Middle-earth’s greatest fan. One grand prize winner will be selected by Academy Award-winning filmmaker Peter Jackson to receive a trip for two to attend the film’s world premiere screening. Four runner-ups will receive free Denny’s Grand Slam’s for one full year.
Of the partnership, Denny’s Chief Brand Officer Frances Allen said, “We’re thrilled to continue our tradition of celebrating ‘The Hobbit’ movies by engaging with fans in such a fun and unique way. We hope that these exciting plans, including awarding the ultimate ‘Hobbit’ fan with a once-in-a-lifetime experience, will entice and engage our guests once again as they come back to enjoy new and authentic Middle-earth-inspired dishes at Denny’s.”
Blair Rich, Executive Vice President of Marketing of Warner Brothers added: “This contest represents a creative way to hear from passionate fans of Middle-earth, while celebrating the debut of the second film in the Trilogy. Denny’s continues to help spearhead excitement around ‘The Hobbit’ films, and we, along with our partners at New Line and MGM, are delighted to see them roll out another wonderful Middle-earth-inspired promotion for fans and newcomers alike.”
In addition to the contest, guests will have the opportunities to get a taste of Middle-earth at Denny’s. Beginning November 5, fans can enjoy a variety of movie-inspired dishes from a special menu and access a selection of movie content in-store, including an augmented reality interactive placemat, a series of “Elvish Made Easy” social posts and a behind-the-scenes film content piece.
