Dennis Publishing to Sell Maxim, Othr Properties

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Dennis Publishing’s lad-mag approach to publishing seems to have peaked, flattened and dropped in the past few years and MediaWeek reports the publishing company has retained media investment firm Allen & Co. to offload/restructure 31 international editions of Maxim, licensing deals with its Las Vegas casino, its steakhouses and lounges and even its line of fashion bedding. Men? Men! Where have you gone? How can you stray from the pioneer who mastered the art of nudity without really showing nudity? Traitors, we say!

Stuff, Blender and The Week are also in the mix with Dennis publishing possibly headed for neighboring unfortunate territory Emap’s FHM navigated last December when it folded.

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Steve Hall

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