While it’s no surprise the words Maxim ( by Dennis Publishing) and sprung would be far apart, Gawker points to a marketing deal that is bringing them closer together. Dennis Publishing and TippingSprung, a New York-based licensing firm are hooking up so titles Maxim, Stuff and Blender can extend their reach even further. TippingSprung will help Dennis get its name out through multiple product categories, including vitamins, beverages, frozen food, sporting goods, and automotive products.
