Denmark Recruits Spies With Ad Campaign

  • 1 min read

Not usually the sort of thing openly discussed in public media, Denmark’s Danish Defense Intelligence Service has decided the best way to recruit spies is through advertising.

The 8 million dollar campaign, running nationally in newspapers, hopes to decrease Denmark’s reliance on foreign intelligence regarding the situation in Iraq.

UPDATE: Åsk Wäppling of Adland reports: “Hey I found out where the ad ran by the way, I read in this afternoons tabloid that the ads ran on Sunday in “the morning papers”, and the initial report about the ads (which Reuter then picked up) came from Berlinske Tiderna newspaper. Our morning paper is Politiken, one of the top three, and there is no ad from FE (the national defense information) in that paper.”

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Steve Hall

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