Denis Leary Wants You to Get The F… 150.

Steve Hall

Nov. 01, 2008
1 min read

Reprising his trademark mile-a-sec rant thing, Leary handles VO duties for Ford’s latest F-150 campaign. (No clip yet but you can preview some of the effect here.) Instead of focusing on hype and outrageous stunts like Dodge and the other Manly Truck Brands, this one’s about Movable Type Lite and product benefits. Except that, uh, they’re going to do head-to-head stunts hyping the differences between them and their competitors. (You can go to the other part of the site for outrageous stunts like Dodge and the other Manly Truck Brands do.) It’s not a bad approach though, considering Toyota’s been running Ford’s playbook when it comes to truck campaigns: Bold type, Tonka color schemes and everyday scenarios that Joe the Plumber would love. One small thing: For a campaign that’s supposed to “pull-no-punches” and center on unrivaled capabilities, why not at least post the campaign on YouTube?

Steve Hall

TRENDING AROUND THE WEB

I’m 77 and the hardest part of retirement isn’t boredom or loneliness. It’s sitting across from my wife at breakfast and realizing we spent forty years building parallel lives under the same roof and now there’s nothing between us and that fact.

Global English Editing

A well-timed silence does more damage in an argument than any sentence ever could — because words give the other person something to fight against but silence gives them nothing and a person with nothing to push back on is forced to sit with what they just said and that’s where the real reckoning happens

Global English Editing

Nobody talks about why so many retired people suddenly care deeply about things that seem trivial – the garden, the bird feeder, the perfect sourdough – but psychologists say these aren’t hobbies, they’re the first projects in decades where the only metric of success is personal satisfaction

Global English Editing

Psychology says parents who feel unloved by their adult children are often actually deeply loved — but they’re measuring love by the standards of dependent childhood rather than the autonomy of adulthood

Global English Editing

The happiest retirees aren’t the ones with elaborate bucket lists – they’re the ones who gave themselves permission to be interested in small things nobody else finds impressive

Global English Editing

People who prefer eating alone at restaurants aren’t lonely. They discovered that solitude in a public place is one of the few spaces where you can exist without performing, and once you find that, a table for one stops feeling like something that needs explaining.

Global English Editing

Denis Leary Wants You to Get The F… 150.

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

I’m 77 and the hardest part of retirement isn’t boredom or loneliness. It’s sitting across from my wife at breakfast and realizing we spent forty years building parallel lives under the same roof and now there’s nothing between us and that fact.

Global English Editing

Global English Editing

Nobody talks about why so many retired people suddenly care deeply about things that seem trivial – the garden, the bird feeder, the perfect sourdough – but psychologists say these aren’t hobbies, they’re the first projects in decades where the only metric of success is personal satisfaction

Global English Editing

Psychology says parents who feel unloved by their adult children are often actually deeply loved — but they’re measuring love by the standards of dependent childhood rather than the autonomy of adulthood

Global English Editing

The happiest retirees aren’t the ones with elaborate bucket lists – they’re the ones who gave themselves permission to be interested in small things nobody else finds impressive

Global English Editing

People who prefer eating alone at restaurants aren’t lonely. They discovered that solitude in a public place is one of the few spaces where you can exist without performing, and once you find that, a table for one stops feeling like something that needs explaining.

Global English Editing