It’s very easy to sometimes call out and make fun of the sappiness most cause-related marketing efforts are so fond of employing but if you bypass the urge to toss them off as manipulative tear jerkers, you come to realize these efforts are important and do very good things for fellow human beings. That’s the case with Delta’s Force for Global Good, a humanitarian effort which support Habitat for Humanity, The Conservation Fund and pink ribbon breast cancer efforts.
In this three minute video, the airline’s efforts across the globe are highlighted in a manner that isn’t too preachy or that tugs intensely at the heart strings. It’s just a nice piece of work acknowledging the work the airline’s employees to do help others.
