Dell to Give Both Old and New on Game Day

dell_beautiful.jpg

MediaPost says Dell will be joining the Super Bowl ad foray. It’s paid for two spots. An old one, called “Out with the Old” by Mother, will appear before the game starts.

Then there’s a new one that will appear during the game. No word on what it’ll be like but we can probably safely assume it’ll push Dell’s “Now available in beautiful” message — possibly tailored to its new project (red) line.

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Steve Hall

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