So here’s Mother’s new work for Dell. Basically, it’s a Meet Cute all played out with help from Dell’s new Streak pocket tablet. It’s the first part of a global rebranding campaign. We could nitpick but it’s nice to see anything at all from Dell these days. Now out from under the Enfaticao disaster, the brand just might have a chance at repositioning itself.
What are your thoughts? Is this a viable direction or Dell?
