We’re not usually fans of ads about personalized colors for laptops. In the 21st century, is that the best you can do? But I like what Dell did in this gentle, feel-good spot, set to the tune of Colors by Kira Wiley.
Definitely better than the last ad in the “Colors” campaign, which hurt our heads and tried too hard. What tops it off nicely is that pretty little tagline: “Yours is here.” I like that. It’s like Dell is Build-a-Bear for computers, and just as snuggly.
The ad was put together by Mother, which is pretty much holding the fort for sweetly sleeping Enfatico.
