Today at 11 EST, the Word of Mouth Marketing Association announced Dell would be the first company to adopt the organization’s Ethics Adoption Toolkit which companies can use to create their own word of mouth ethics policies and then share them with employees, vendors, and consumers.
From he release, “The Ethics Adoption Toolkit includes all the elements that companies need to make word of mouth marketing ethics an official policy within their organization — including sample letters, contracts, press releases, and more. They are all customizable and can be modified to suit individual companies’ needs and priorities.”
Dell? Weblogs? Ethics? Ballsy move considering the computer maker’s less than pleasant relationship with the bloguverse.
