Dell and Microsoft Join Forces, Go (Red) — but Why?

  • 1 min read
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We hate the (Red) campaign.

But it doesn’t matter what we think, because it marches on for reasons beyond the realms of human understanding. You really can get people to buy crap products if you promise X percent of $X will “support four months” of antiretroviral medication to an unspecified number of AIDS patients somewhere in Africa.

Who? Where? What is antiretroviral medication?

Is Bono really this powerful?

Picture of Steve Hall

Steve Hall

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